April 14, 2025
Forloop
How AI Growth Engine helped data analytics startup increase revenue 250% in just 4 months
When Forloop first contacted me in November 2022, they were an early-stage tech startup in the data and analytics space. Founded in 2021 and based in Stockholm, Sweden, Forloop was struggling to find their market fit and constantly acquire customers.
Their technology was promising, but their customer acquisition wasn't.
At that time, Forloop had just closed a pre-seed round. Backed by APX Ventures, Rockstart Ventures, Depo Ventures, and Starguide VC, the founders had built a data analytics platform but were caught in the classic tech startup trap: a handful of customers, each from different industries, with different challenges, requiring different solutions.
The CEO reached out because they needed someone to build their go-to-market strategy from scratch. Without a clear acquisition path, they risked burning through their funding before finding sustainable growth.
During my initial assessment, I uncovered three critical issues preventing Forloop from achieving market traction:
First, their messaging and positioning were unfocused. They were trying to be everything to everyone, resulting in generic marketing that resonated with no one. Their website wasn't optimized for SEO, and their content strategy was non-existent.
Second, their outreach efforts were inefficient and unscalable. The team was manually sending around 230 emails per month with no systematic approach to targeting or personalization. This resulted in few discovery calls and an unpredictable sales pipeline.
Third, and most critically, their pricing model was completely misaligned with the value they delivered. At $49/month, they were positioning themselves as a commodity tool rather than a strategic solution, making it nearly impossible to fund proper customer acquisition.
Previous attempts to grow through one-off marketing initiatives had failed because they lacked a cohesive strategy. Without a systematic approach to finding and connecting with the right prospects, they were burning valuable time and resources with minimal results.
The financial impact was substantial. Beyond the direct revenue limitations of their low pricing, the company was facing an existential threat: find a scalable customer acquisition model or risk being unable to raise their next funding round.
Rather than applying generic marketing tactics, I developed a custom growth strategy built around Forloop's unique technical capabilities and market opportunity.
We implemented the solution in three phases over 12 months:
Phase 1: Rebuilding the Foundation
I reconstructed their entire marketing and sales foundation from the ground up. This started with developing an SEO-optimized website and crafting a content marketing strategy focused on establishing authority. As the ghostwriter for 30 articles, I ensured each piece targeted specific keywords and addressed real customer pain points.
The results came quickly. Organic search improved 915% compared to the previous quarter, while direct visits improved 501%.
Phase 2: Scaling Outreach with AI Personalization
Next, I built a high-performance cold outreach system that increased efficiency by 1000%. Where they were previously sending 230 emails monthly, we scaled to 900 daily without sacrificing quality.
The secret? AI-driven personalization at scale.
Instead of generic templates, I used AI tools to create highly customized campaigns for each prospect segment. This allowed us to run nearly 50 targeted outreach campaigns that generated an average of 18 discovery calls monthly.
Phase 3: Discovering Market Fit & 7,000% Price Transformation
The most transformative element was helping Forloop find their true market fit. Through customer development and market research, we identified FMCG companies as the ideal target segment.
This insight led to completely restructuring their offering and pricing strategy. We moved from usage-based pricing at $49/month to value-based pricing at $3,500/month—a 7,000% increase that properly aligned with the business value delivered.
Throughout implementation, I worked directly with the CEO and CTO, providing soft skills coaching on customer and investor communication while building a fully trackable lead flow system to measure and optimize our efforts.
Within 4 months of implementing our strategy, Forloop saw a dramatic transformation in their business trajectory:
First, we landed four strategic enterprise accounts that completely validated the new market positioning in the FMCG industry.
Monthly revenue increased by 250% in less than 6 months, with a 3x increase in sales directly attributable to the improved offer and acquisition strategy.
The website consistently generated 1,500 monthly visitors (65% from SEO), with qualified leads coming through the access form and new users onboarded to the platform - all built from zero.
Perhaps most impactful was the pricing transformation, which increased the average customer value by 7,000%. This fundamental shift made customer acquisition economically viable and positioned Forloop as a premium enterprise solution rather than a commodity tool.
The investment in our growth strategy paid for itself many times over, establishing a sustainable acquisition engine that continues to drive results long after implementation.
Our work with Forloop revealed several insights that apply broadly across B2B SaaS.
Most significantly, we found that properly aligned value-based pricing is the foundation of sustainable growth. Companies that price based on the value they deliver (rather than usage or features) typically see dramatically better unit economics and customer retention.
Specific to the data analytics sector, we discovered that FMCG companies have unique challenges around market monitoring and pricing strategy that make them excellent candidates for advanced analytics solutions. This contradicts the commonly held belief that technical products should target technical buyers.
For early-stage startups, the lesson is clear: focus on niche discovery and customer development before scaling acquisition efforts. Finding product-market fit in a specific vertical creates momentum that can later be expanded horizontally.
Looking toward the future, Forloop is now positioned to leverage their customer success stories to further differentiate from competitors. The foundation we've built enables them to easily expand into adjacent markets using the same proven playbook.
In the words of Sebastian Berg, Founder & CEO of Forloop:
"Marcin made pivotal contributions to our success. He established a GTM model for developers, rapidly growing the user base from zero to hundreds in just months, employing SEO, website optimization, and content marketing. Additionally, he played a crucial role in crafting our B2B acquisition funnel, including niche discovery and customer development, resulting in successfully landing major blue-chip companies."
Throughout our engagement, Forloop particularly valued the strategic guidance beyond just tactical marketing execution. As Sebastian notes:
"Marcin has shown great ambition, leadership and an eagerness to learn and improve. He has shown great skills and commitment in areas of strategy, customer development, and growing a company from zero. Marcin has always acted in a highly professional way and shown great responsibility and flexibility to meet obligations, take initiative and be able to find solutions even in very unpredictable situations with high demands."
What began as a targeted project to address their go-to-market challenges evolved into a strategic partnership that fundamentally changed how they approached customer acquisition and business growth.
If your business is experiencing challenges similar to what Forloop faced - particularly if you're an early-stage tech company struggling to find market fit and build a predictable acquisition system - comparable approach could transform your trajectory.
Companies best positioned to benefit typically have a strong technical product but limited marketing expertise, generate under $25K in monthly recurring revenue, and are committed to making the strategic shifts necessary for substantial growth.
To explore whether this approach could create similar outcomes for your business, I invite you to schedule a Growth Strategy Session. During this 45-minute call, we'll analyze your current acquisition approach, identify your highest-leverage opportunities, and outline a potential roadmap for implementation.
These sessions are limited to 5 businesses monthly to ensure I deliver maximum value.
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